An ex-lawyer who discovered that what truly excited her was sitting down to write articles on access to medicines, not re-drafting legal briefs to clients. She found that many advocacy websites devoted to this issue were cluttered with advertisements and promotional material which distracted readers from a simple focus on the issues at hand. She wanted to create a website that used simple lines and aesthetic appeal to direct readers' attention to the most important issues with a razor-sharp focus. No distractions, no agenda, no fundraising - just the delivery of essential information.